This is the new anti-smoking campaign launched by L'Association Droits des Non- Fumeurs (The association for the rights of non-smokers).
It's says "Fumer, c'est être esclave du tabac" (To smoke is to be a slave to tabacco). And obviously they are comparing it to a whole nother kind of slavery. The DNF stated they wanted an image that was shocking to get young people's attention.
Not sure which of the two is better for teenagers to be thinking about...
What do you think? Effective? Shocking? Tasteless?